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Amit Shukla

Amit Shukla

Fellow in Management (IIM Lucknow)

Associate Professor, Department of Management Sciences

Research Interest

Emerging Employment Relationship, Citizenship Behaviour, Psychological Ownership, Positive OB, Academic Excellence, Staffing, Talent and Performance Management, Marketing Communications

 

[email protected]

512-259-6876 (O)

Office

#208, Department of Management Sciences,
IIT Kanpur-208016, Uttar Pradesh, India

Specialization

OB and HRM, Marketing

Education

FPM (IIM Lucknow) - 2015. PhD thesis title: Conceptualization of Psychological Ownership: Development of Scale and Nomological Network. PhD thesis supervisor: Prof. Shailendra Singh

MBA (IIM Lucknow) - 2010
 

B.Tech. (ISM Dhanbad) – 2001
 

Teaching Area

Organizational Behaviour

Human Resource Management

Organizational Structure and Design

Strategic HRM

Performance Management

Staffing in Organizations

Organizational Development and Change Management

Marketing Management

Professional Affiliations

Certified HR Analyst (Aon Hewitt)

 

Member National Academy of Psychology (NAOP)

 

Indian Academy of Management (INDAM)

 

Selected Publications

Gelgile, H. K., & Shukla, A. (Forthcoming). Is feminism a silver bullet to shatter African glass ceiling? An examination of the mediating role of financial wellbeing. Business Perspectives and Research.

Demessie, G., & Shukla, A. (2024). Drivers and outcomes of sustainable marketing strategy in the African context: The role of competitive advantage and strategic proactivity as mediating and moderating variables. Cogent Business and Management.

Gelgile, H. K., & Shukla, A. (2024). Digital marketing as an enabler of a sustainable food system: The mediating role of relationship marketing. Journal of International Food & Agribusiness Marketing, 36(1), 93-102.

Jain, M., Dixit, S., Sindhu, S., & Shukla, A. (2024). Examining the moderating role of gender and point of purchase platforms on eWOM intentions. International Journal of Internet Marketing and Advertising, 21(1-2), 68-83.

Demessie, G., & Shukla, A. (2023). The effect of green marketing strategy on the firm’s performance in the context of developing country. Journal of Global Marketing, 36(3), 193-209.

Shukla, A., & Arora, V. (2023). A holistic approach to student empowerment and assessment of its impact on educational outcomes through psychological ownership. Studies in Higher Education, 48(8), 1315-1332.

Jain, M., Dixit, S., & Shukla, A. (2023). Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials. International Review of Retail, Distribution and Consumer Research, 33(1), 23-43.

Chatterjee, S., & Shukla, A. (2023). Identification and risk profiling of major stressors in the Indian IT sector. Global Business Review, 24(1), 121-136.

Shukla, A., Arora, V., & Reddy, G. (2022). Effectiveness of virtual meeting platforms for online activities during Covid-19: An empirical evidence. Indian Journal of Industrial Relations, 57(4), 572-585.

 


 

Shukla, A., & Rodrigues, R. (2022). Facilitators of online hotel booking through third party aggregators: Measurement and validation in the Indian context. International Journal of Hospitality and Tourism Administration, 23(4), 723-753.

 


 

Upadhyaya, P., & Shukla, A. (2021). Rhetoric in televised FMCG advertisements and its impact on viewers. South Asian Journal of Management, 28(4), 57-76.

 


 

Tsegaye, A., & Shukla, A. (2021). Is consumer ethnocentrism scale, CETSCALE, applicable in Africa? Journal of Global Marketing, 34(5), 353-371.

 


 

Shukla, A. (2019). Soldier or actor? The role of psychological ownership as a marker for genuine citizenship behaviour. International Journal of Organizational Analysis, 27(1), 94-108.

 


 

Shukla, A., Singh, S., Rai, H., & Bhattacharya, A. (2018). Employee empowerment leading to flexible role orientation: A disposition based contingency framework. IIMB Management Review, 30(4), 330-342.

 


 

Shukla, A., & Singh, S. (2016). Facets of academic excellence in management education: Conceptualization and instrument development in India. Studies in Higher Education, 41(11), 1883-1899.

 


 

Shukla, A., & Rai, H. (2015). Linking perceived organizational support to organizational trust and commitment: Moderating role of psychological capital. Global Business Review, 16(6), 981-996.

 


 

Shukla, A., & Singh, S. (2015). Psychological ownership: Scale development and validation in the Indian context. International Journal of Indian Culture and Business Management, 10(2), 230-251.

 


 

Shukla, A., & Rai, H. (2014). Interactive effects of psychological capital and perceived support in developing trust and commitment among Indian IT Executives. Employment Relations Record, 14(2), 66-87.

 


 

Shukla, A., & Singh, S. (2014). The role of psychological ownership in linkage between organizational justice and citizenship behaviour: Evidence from India. International Journal of Indian Culture and Business Management, 9(2), 248-266.


 

Shukla, A., & Singh, S. (2014). Employee involvement and flexible role orientation: A moderated mediated model. Indian Journal of Industrial Relations, 49(4), 7-20.


 

Shukla, A., & Singh, S. (2013). Psychological capital and citizenship behaviour: Evidence from telecom sector in India. Indian Journal of Industrial Relations, 49(1), 97-110.

 


 

Awards & Fellowships

Joint recipient, Best Paper Recognition at 85th AoM Meeting 2025

Joint recipient, Best Paper Award at IMRC 2024 at IIM Ahmedabad

Member, Editorial Advisory Board, ‘Business Perspectives’ (Sage)

Recipient, Excellence in Teaching Award at IIT Kanpur in 2020-21

Recipient, Gold Medal as Batch Topper during B. Tech. at IIT (ISM) Dhanbad 2001

Professional Experience

Faculty, IIT Kanpur (2015 - till date)

 

Faculty, IIM Shillong (2014-15)

 

Assistant Manager, NMDC Ltd. (2001-07)

 

Conferences

Demessie, G., & Shukla, A. (2025). Green Marketing Orientation Scale: Modification and Re-validation in the Ethiopian Context Paper accepted for presentation at the American Marketing Association (AMA) Conference 2025 at Chicago from 22-24 August.
Arora, V., Shukla, A., & Singh., J. K. N. (2025). The Role of Spirituality in Remote Workers' Well-being and Quiet Quitting Behaviors. Paper accepted for presentation at 85th Annual Meeting of the Academy of Management (AoM) held at Copenhegen, Denmark from 27-29 July.
Arora, V., Shukla, A., & Singh., J. K. N. (2025). Spirituality, Well-being and Quiet Quitting Behaviors of Remote Workers: Psychological Capital as a Mediator. Paper accepted for presentation at EURAM 2025 held at University of Florence, Italy from 22-25 June
Arora, V., Shukla, A., & Singh., J. K. N. (2025). Psychological Capital in a Remote Working Context: Scale Development and Validation Paper accepted for presentation at Western Positive Psychology Association (WPPA) 9th Annual Conference at California State University, Sacramento from 04-06 April.
Arora, V., Shukla, A., & Singh., J. K. N. (2024). Toward the Measurement of Remote Psychological Capital: Scale Development and Validation. Paper presented at India Management Research Conference 2024 held at IIM Ahmedabad from 07-09 December.
Arora, V., Shukla, A., & Singh., J. K. N. (2024). Measurement of Remote Psychological Capital of Information and Communication Technology Workers: A Mixed-Methods Approach for Construct Development. Paper accepted for presentation at The 51st International Conference on Computers and Industrial Engineering (CIE51) held at Sydney, Australia from 09-11 December.
Arora, V., Singh., J. K. N., & Shukla, A. (2024). Sailing through the Remote Work Challenges: An Exploratory Investigation Employing Positive Organizational Behavior. Paper accepted for presentation at 84th Annual Meeting of the Academy of Management (AoM) held at Chicago, Illinois from 09-13 August.
Arora, V., Singh., J. K. N., & Shukla, A. (2024). Sailing through the Remote Work Challenges: An Exploratory Investigation Employing Positive Organizational Behavior. Paper accepted for presentation at EURAM 2024 held at Bath, UK from 25-28 June.
Arora, V., Singh., J. K. N., & Shukla, A. (2024). An Exploration of the Positive Psychological Capital of Remote Workers in India. Paper accepted for presentation at 33rd International Congress of Psychology held at Prague from 21-26 July.
Arora, V., & Shukla, A. (2024). Investigating the Psychological Capital and its Precursors in Remote Work: A Constructivist Grounded Theory Study. Paper accepted for presentation at the 24th International Conference on Knowledge, Culture, and Change in Organizations held at Luisada University, Lisbon from July 03-05.
Arora, V., & Shukla, A. (2023). Exploring Psychological Capital in Remote Work: A Qualitative Approach. Paper presented at the 36th Australia New Zealand Academy of Management (ANZAM) held at Wellington, New Zealand from December 04-07.
Arora, V., & Shukla, A. (2023). Exploring Psychological Capital in Remote Work: A Qualitative Approach. Paper to be presented the 36th Australia New Zealand Academy of Management (ANZAM) held at Wellington, New Zealand from December 04-07.
Demessie, G., & Shukla, A. (2023). Drivers and Outcomes of Green Marketing Strategy in the Context of Developing Country: The Mediating and Moderating Roles of Competitive Advantage and Strategic Proactivity. Paper to be presented the 36th Australia New Zealand Academy of Management (ANZAM) held at Wellington, New Zealand from December 04-07.
Demessie, G., & Shukla, A. (2023). Does Green Marketing Strategy Pay off in the Context of Developing Country? A Moderated Mediation Model of Competitive Advantage and Competitive Intensity. Paper presented virtually at the American Marketing Association (AMA) Conference 2023, on July 31.
Arora, V., & Shukla, A. (2023). Rethinking Academic Environment in Higher Education Institutions: Role of Student Empowerment and Psychological Ownership. Paper presented at the 10th Global Social Sciences Graduate Student Hybrid Conference organized by Faculty of Social Sciences, Hong Kong Baptist University, Hong Kong on May 19.
Demessie, G., & Shukla, A. (2023). Drivers and Outcomes of Green Marketing Strategy in the Context of a Developing Country. Paper presented at the Third Annual Multidisciplinary Conference held at National College, Addis Ababa, Ethiopia on April 17.
Arora, V., & Shukla, A. (2023). My Green Psychological Capital can Drive my Green Outcomes in an Organization: A Conceptual Study. Paper accepted for presentation at the International Conference on Sustainable Business Management (SBM) 2023 held at IIT, Roorkee, India from March 23-25.
Arora, V., & Shukla, A. (2023). Keys to Building an Enriching Academic Environment: Student Empowerment and Psychological Ownership. Paper accepted for presentation at the The 32nd Annual Convention of National Academy of Psychology (NAOP) to be held at Ahmedabad University, Gujarat, India from March, 03-05.
Shukla, A. (2023). Implementation of a New Attendance System in a University: An Application of Modified Unified Theory on Acceptance and Use of Technology Framework. Paper accepted for presentation at the Twenty-third International Conference on Knowledge, Culture, and Change in Organizations to be held at University of Auckland, New Zealand from January, 19-20.
Shukla, A. (2023). Implementation of Biometric Attendance System in an Academic Setup: An Application of Modified UTAUT Framework. Paper accepted for presentation at the American Society of Business and Behavioral Sciences (ASBBS) 30th Annual Conference 2023 to be held at Las Vegas, USA from March 03-05.
Arora, V., Reddy, D., & Shukla, A. (2021). Effectiveness of Virtual Meeting Platforms in Facilitating Online Activities: An Empirical Estimation. Paper presented at the 8th Pan IIM Management Conference held at IIM Kozhikode (Virtual) from December 16-18.
Shukla, A., & Rodrigues, R. (2020). Facilitators of Online Hotel Booking through TPAs: Measurement and Validation. Paper accepted for presentation at the American Marketing Association (AMA) Conference 2020 held at San Francisco, USA from August 21-23.
Tsegaye, A., & Shukla, A. (2019). Country of Origin Effect on Consumers Attitude Towards Domestic Products in Developing Countries: A Conceptual Paper. Paper accepted for poster presentation at the 7th Pan IIM Conference held at IIM, Rohtak, India from December 12-14.
Shukla, A. (2019). Validity Analysis of Selection Process for MBA Admission: A Case from India. Paper presented at the 33rd Australia New Zealand Academy of Management (ANZAM) held at Cairns, Australia from December 03-06.
Shukla, A., & Tsegaye, A. (2019). Aristotelian Rhetoric in FMCG Advertisement and its Impact: A Study from India. Paper presented at the 33rd Australia New Zealand Academy of Management (ANZAM) held at Cairns, Australia from December 03-06.
Tsegaye, A., & Shukla, A. (2019). Consumer Attitude toward Domestic Products. Paper presented at the 10th International Conference on Excellence in Research and Education (CERE) held at IIM, Indore, India from April 03-05.
Shukla, A. (2016). When do Empowerment Initiatives Develop Flexible Role Orientation: A Contingency Framework. Paper accepted for presentation at EURAM – 2016, held in Paris from May 31-June 04.
Shukla, A., & Singh, S. (2013). High involvement work processes and flexible role orientation: Influence of “I own” and “I can” beliefs. Paper accepted for poster presentation at the The 5th Annual IMR Doctoral Conference (IMRDC), held at IIM, Bangalore from December 13-14.
Shukla, A., & Singh, S. (2013). Employee involvement in organizational processes and development of role orientation: A moderated mediated model. Paper accepted for presentation at the The 13th Annual Convention of National Academy of Psychology (NAOP) held at NIT, Rourkela, India from December 13-15.
Shukla, A., & Singh, S. (2013). Employee’s felt ownership as a mediator between job autonomy and intention to quit: Results from two field studies. Paper accepted for presentation at the 3rd biennial conference of the Indian Academy of Management (IAM) held at IIM, Ahmedabad, India from December 12-14.
Shukla, A., & Singh, S. (2013). A comparative study of effect of autonomy on turnover intention in private and public companies: A mediated model. Paper accepted for presentation at the The 13th Consortium of Students in Management Research (COSMAR) held at IISc, Bangalore, India from November 15-16.
Shukla, A., & Singh, S. (2013). Linking job autonomy and turnover intention through psychological ownership: A study of Indian managers. Paper presented at the International Conference on Advances in Social Science, Management and Human Behaviour (SMHB) held in Zurich, Switzerland from October 12-13.
Shukla, A., & Singh, S. (2013). Organizational Justice – OCB Linkage: An Investigation of Mediation by Psychological Ownership. Paper presented at the 5th International Conference on Excellence in Research and Education (CERE) held at IIM, Indore, India from May 09-12.
Shukla, A., & Singh, S. (2012). Effects of Positivity: An Empirical Study of Relationship between PsyCap and OCB with Job Satisfaction as a Mediator. Paper presented at the 12th International Human Resource Management (IHRM) Conference held at MDI, Gurgaon, India from December 10-13.
Shukla, A., & Singh, S. (2012). Employee’s Perceived Support as Antecedent to Psychological Ownership: An Empirical Investigation. Paper presented at the 6th International Conference on Contemporary Business (ICCB) held at IIT, Delhi, India from October, 18-19

Short Term Training Program

  • Conducted a short term ITEC (Indian Technical and Economic Cooperation) program titled "Strategic Human Resource Management for Organizational Excellence" under collaboration between Ministry of External Affairs, GoI and IIT Kanpur [28-05/03/2023]
  • Conducted a officers training workshop on "Data Analytics and Scientific Decision Making" for NACIN over virtual platform [13/04/2021]
  • Conducted a short term ITEC (Indian Technical and Economic Cooperation) program titled "Leadership in the Modern Business Context" under collaboration between Ministry of External Affairs, GoI and IIT Kanpur [17-22/02/2020]
  • Conducted a short term ITEC (Indian Technical and Economic Cooperation) program titled "Strategic Human Resource Management for Organizational Excellence" under collaboration between Ministry of External Affairs, GoI and IIT Kanpur [10-15/02/2020]
  • Conducted a short term ITEC (Indian Technical and Economic Cooperation) program titled "Fundamentals of HR Analytics" under collaboration between Ministry of External Affairs, GoI and IIT Kanpur [18-23/02/2019]
  • Conducted a short term ITEC (Indian Technical and Economic Cooperation) program titled "Leadership in the Modern Business Context" under collaboration between Ministry of External Affairs, GoI and IIT Kanpur [11-16/02/2019]
  • Conducted a short term ITEC (Indian Technical and Economic Cooperation) program titled "Strategic Human Resource Management for Organizational Excellence" under collaboration between Ministry of External Affairs, GoI and IIT Kanpur [04-09/02/2019]
  • QIP Coordinator and instructor for Project Disha (IOCL Dealer Training) [26-27/03/2018]
  • Conducted a FDP on "Innovative Pedagogy in the 21st Century" at Allen House Business School/ STEP HBTI at Kanpur [06/01/2018]
  • Conducted a FDP on "Quality Aspects in Management: Modern Perspective" at A Program on Quality Management in Engineering Materials at UPTTI at Kanpur [22/06/2016]
  • MDP Coordinator for General Management Program for LIC [13-14/10/2016]
  • Training to IOCL Dealers under Project Disha on topics “Leadership and Team Building” and “Recruitment and Monitoring of Workforce” [18-19/12/2015]
  • MDP Co-ordinator for General Management Program for LIC [28-30/01/2015]
  • Training to senior executives of Life Insurance Corporation of India (LIC) on “Enhancing Employee Engagement” and “Workplace Effectiveness” [18-19/11/2014]
  • Training to mid-level executives of North Eastern Police Academy (NEPA) on “Occupational Stress and Management” [22/08/2014]

Publications in Magazines/Newspapers

  • Shukla, A. (2021, May). The Need to Tap the Potential. Human Capital, 9.
  • Shukla, A. (2017, September). Journey to start-ups: Avoidable pitfalls. Business Manager, 38-39.

 

 


 

Publications in Conference Proceedings

  • Arora, V., Shukla, A., & Nachatar Singh, J. (2024). Toward the measurement of remote psychological capital: Scale development and validation. In Book of Abstracts (p. 227). India Management Research Conference (IMRC) 2024, Indian Institute of Management, Ahmedabad, India. https://conference.iima.ac.in/imrc2024/wp-content/uploads/2024/12/11.12.2022_IMRC_2024_Book_of_Abstracts.pdf
  • Arora, V., Nachatar Singh, J. K., & Shukla, A. (2024). Investigating the Psychological Capital and its Antecedents in Remote Work: A Qualitative Inquiry. In Academy of Management Proceedings (Vol. 2024, No. 1). Valhalla, NY 10595: Academy of Management. https://journals.aom.org/doi/abs/10.5465/AMPROC.2024.13726abstract
  • Demessie, G., & Shukla, A. (2023). Does Green Marketing Strategy Pay off in the Context of Developing Country? A Moderated Mediation Model of Competitive Advantage and Competitive Intensity. Published in the Proceedings of American Marketing Association Conference (Virtual) on July 31.
  • Arora, V., Reddy, D., & Shukla, A. (2021). Effectiveness of virtual meeting platforms in facilitating online activities: An empirical estimation. Published in the Proceedings of 8th Pan IIM Management Conference held at IIM Kozhikode (Virtual) from December 16-18.
  • Shukla, A. (2019). Validity analysis of selection process for MBA admission: A case from India. Published in the Proceedings of the 33rd Australia New Zealand Academy of Management (ANZAM) held at Cairns, Australia from December 03-06.
  • Shukla, A., & Tsegaye, A. (2019). Aristotelian rhetoric in FMCG advertisement and its impact: A study from India. Published in the Proceedings of the 33rd Australia New Zealand Academy of Management (ANZAM) held at Cairns, Australia from December 03-06.
  • Shukla, A., & Singh, S. (2013). Linking job autonomy and turnover intention through psychological ownership. Published in the Proceedings of International Conference on Advances in Social Science, Management and Human Behaviour (SMHB), Zurich, Switzerland, 57-61. (doi:10.3850/ 978-981-07-7965-8_74)

Case Study

Shukla, A. (2020). MBA Admission Process at Atlas Institute of Management Studies (along with Teaching Note). Published and distributed by The Case Centre UK.

Book Chapter

  • Arora, V., & Shukla, A. (Forthcoming). Psychological Ownership to Enhance Learning. Research Handbook on Psychological Ownership and Management.
     
  • Arora, V., & Shukla, A. (2024). Managing Thriving at Work. In Reference Module in Social Sciences. https://doi.org/10.1016/B978-0-443-13701-3.00309-1