ART402A - Principles Of Communication Design
Prerequisites:
3-0-0-9
Course Contents
History of communication, Psychology of perception, Signs and symbols, Elements of visual display, Layout design, History of typography, Information structuring, Claymation, Visual branding, Case studies of campaigns. An overall understanding of above mentioned areas will be assisted through related projects on composition, typography, illustration techniques, story boarding, claymation, logo design and advertisement campaigns.
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