MBA640A - Intellectual Property Management, Value Creation And Value Capture

Module I: Intellectual Property Management. Market Capitalization, Intellectual Capital (IC), Components of Intellectual Capital, Tangible and Intangible Assets of Firms, Goodwill, Linkage between IC, Corporate Strategy, and Profits, Relationship between Intellectual Capital and Intellectual Property, Knowledge Economy and the need for Intellectual Property Management, Various Types of Intellectual Property trademarks, Copyrights, Patents, Trade Secrets, and Industrial Design, International IP Treaties/Agreements on IP Rights, Types of Patents, Patenting Advantage, Offensive and Defensive IP Strategies, Global Innovation Indexs and IP Management, Intellectual Property Strategies in Indian Context Universities, CSIR and Commercial Firms Module II: The Dynamics of Value Creation and Value Capture. Module III: Patent Mapping.