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IITK
Sri Vanamalla V

Sri Vanamalla Venkataraman

PhD (IISc Bangalore)

Associate Professor, Department of Management Sciences

Research Interest

Applied Operations Research, Optimization and Game Theory.

Office

Department of Management Sciences
IIT Kanpur,
Kanpur 208016

Education

PhD, Department of Management Studies, IISc Bangalore (2010)

MPhil Mathematics, University of Madras (1999)

MSc Mathematics, IIT Madras (1995)

Teaching Area

IME602: Probability and Statistics

IME605: Operations Research for Management

MBA651: Quantitative methods for decision making

IME636: Introduction to game theory

IME642: Operations Management

IME637: Advanced decision models

Selected Publications

Samal, Pratik, and Sri Vanamalla Venkataraman. "To burn or not to burn: sustainable decisions for net-zero in agricultural supply chain." Journal of the Operational Research Society (2025): 1-26. https://www.tandfonline.com/doi/full/10.1080/01605682.2025.2470301

Ranjeet Rajput and Sri Vanamalla Venkataraman "Revenue-Sharing contract with government Subsidy: A case of the Indian sugar supply chain", Computers & Industrial Engineering, 191(2024): 110159

Arfat Shabbir Duduke and Sri Vanamalla Venkataraman (2022) "Airline revenue management with preference based flexible products", Journal of Industrial and Production Engineering, Volume 39, Issue 2, pp 128-145

Singh, Devendra, and Sri Vanamalla Venkataraman. "Nash equilibrium computation in airline frequency game." International Journal of Revenue Management 13, no. 3 (2023): 166-186.

Patare, Saurabh, and Sri Vanamalla Venkataraman. "Strategies in supply chain competition: A game theoretic approach." Computers & Industrial Engineering 180 (2023): 109242.

"Sharma, Divya, and Sri Vanamalla Venkataraman. "Strategic control of carbon emissions through taxation in a remanufacturing system." Computers & Industrial Engineering 174 (2022): 108797."

Rajput, Ranjeet, and Sri Vanamalla Venkataraman. "A violent market price contract for agribusiness supply chain." Annals of Operations Research 315, no. 2 (2022): 1971-1996.

Venkataraman, Sri Vanamalla, Ankit Kaushik, and Siddharth Mishra. "A network group booking model for airline revenue management." Journal of Modelling in Management 16, no. 3 (2021): 861-903.

Venkataraman, Sri Vanamalla, and Faiz Hamid. "Incentive mechanism for a sustainable public distribution system." Journal of Modelling in Management 16, no. 3 (2020): 848-860.

Mishra, N. and Venkataraman, S.V., 2022. Optimal order quantity in the presence of strategic customers. Annals of Operations Research, 315(2), pp.1871-1894.

Sanguri, K., & Venkataraman, S. V. (2021). "Inventory model based upon order criticality", International Journal of Operational Research, 40(3),380-409.

Dereje Asfaw & Sri Vanamalla Venkataraman (2020) 'Quantity flexible contract under information asymmetry', Journal of Industrial and Production Engineering, Volume 37, Issue 5, pp 205-214

Garg, P.K. and Venkataraman, S.V (2020), 'Pricing strategies under customer recapture in airline revenue management', Int. J. Revenue Management, 11(4), pp 264-276

Sri Vanamalla Venkataraman and Dereje Asfaw (2020), "Buyback contract under asymmetric information about retailer's loss aversion nature", Annals of Operations Research, 295(1), pp 385-409

Venkataraman, S.V. and Asfaw, D. (2019) ‘Revenue sharing contract under asymmetric information’, Int. J. Operational Research, Vol. 36, No. 2, pp.170–187.

Mandal, D. and Venkataraman, S.V. ‘A dynamic programming model for perishable inventory management’, Int. J. Operational Research, Vol. 35, No. 2, 2019

Venkataraman, S.V. and Ramachandran, P. (2016) ‘A bargaining framework for the airline alliance revenue sharing problem’, Int. J. Revenue Management, Vol. 9, No. 4, pp.201–220

Vanamalla, V. Sri, and R. Parthasarathy. (2010). 'Incentive mechanism to control customer buy-down behavior'. Journal of Operational Research society, Vol 62(8), pp 1566-1573

Awards & Fellowships

Awarded Prof M.N.Gopalan award for best PhD thesis on OR at Operational Research Society of India (ORSI)-2010.

Ongoing Project

Airline revenue management with preference based flexible products (with Duduke Arfat Shabbir)

PhD Supervision

A study of supply chain contracts under asymmetric information, Dereje Asfaw, 2017
Study of supply chain contracts in agri-business industry, Ranjeet Singh Rajput (ongoing)