MBA631A - Marketing Management

Marketing Environment, Company analysis (strength, weaknesses, opportunities and threats), the concept of marketing mix., four Ps of marketing, and the concept of marketing strategy. The concept of market segmentation and differentiation, product positioning and its applications in demand fore casting. Consumer Behavior and Marketing Research. International marketing. Marketing economy and public policy issues. Emarketing. In this course concepts will elaborated by the use of cases and research papers.