MBA639A - Strategic Marketing-Contemporary Issues
Prerequisites:
3-0-0-9
Course Contents
Successful Marketing in highly competitive global markets of today needs breakthrough concepts, socially responsible and innovative execution. And mastering that blend entails participatory, immersive learning. This practice oriented course will be based on integrative and investigative projects to consolidate the learning from foundations courses. Course Plan and Modules: 1) Market opportunity recognition and evaluation 2) Generating business models 3) Green and sustainable marketing scenarios 4) Contextual strategies for products, services & brands 5) Emerging perspectives on marketing practices and corporate reputation.
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